Last Updated: August 2026
We collect information that you voluntarily provide to us when you submit forms on our website or contact us via WhatsApp or telephone. This includes your name, phone number, and transaction-specific inquiries (such as gold loan pledge details).
We use the information collected primarily to respond to your inquiries, provide customer support for our services (like gold pledge options and showrooms), coordinate branch visits, and log WhatsApp contact statistics.
We implement secure database integrations using PDO prepared queries, form sanitation systems, and anti-forgery CSRF tokens to safeguard details sent over contact forms. We do not sell or share customer contact numbers with third parties.
Our website links to WhatsApp API integrations and Google Maps directions interfaces. We do not manage the data structures of these third-party platforms once you navigate outside our domain.
For queries regarding this privacy notice, contact our general operations group at hello@chellamgroups.com.